Created a Public Service Announcement (PSA), Elevator Pitch, Press Release, and Social Media Campaign for the Friends of the Dunes, North Coast Environmental Center for an Environmental Communication class as a group project, December 2015.

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 Developed for the Underwater Parks Day family event to increase awareness and understanding about Marine Protected Areas in Eureka –

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Elevator Pitch (60 sec):

1. Hook: Group walks up with snorkeling masks and flippers on

2. “Good morning, everyone. You like our swim gear? We’re preparing for an awesome day at our local Marine Protected Area!”

3. Target audience

   1. Whether you want to climb the coastal cliffs, swim with our marine neighbors, or bring the family for a nice walk on the beach, all are welcome for a day of fun at the Samoa State Marine Conservation Area!

4. Communication products

   1. To help get the word out about this awesome event, we have created two effective communication tools. The first is a public service announcement that can be broadcast on your local radio station. The second is a social media campaign utilizing several popular social media websites.

5. Product benefits

   1. Utilizing these communication tools is beneficial to our event because they are the most effective ways to make people aware of, and interested in visiting, our local Marine Protected Area.

 

Radio Public Service Announcement: 60 sec (PSA):

Delia Bense-Kang

Northcoast Environmental Center

emailremovedforsafety.org

Start Date: Immediately

End Date: January 9, 2016

: 60 (165 words)

   Marine Protected Areas are not only beneficial to the vibrant, healthy ocean habitats they protect, but to anyone who enjoys the outdoors as well! Marine Protected Areas, or MPAs, are perfect for surfing, kayaking, snorkeling, and all kinds of fun family activities! The Northcoast Environmental Center along with Friends of the Dunes invites you to their Underwater Parks themed Walk, , “Exploring Protected Areas on Land and Sea,” at the Ma-Lel’l Dunes from 2-4pm, and their Info Night at Humboldt Bay Tourism Center in Eureka from 6 – 8pm. Both events are happening on Saturday, January 9th, and are intended for all ages. Feel free to dress up as the Northcoast Environmental Center’s Protected Animal of the Week, the Starfish. Be part of the 8th annual Underwater Parks Day for beer, chocolate, a chance to win free prizes, and info about how you can start enjoying the underwater parks. Come play at the bay and learn about MPAs! For more information, please go to californiampas.org or oceanconservancy.org.

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Press Release:

   Eureka- The Northcoast Environmental Center invites the community out for two Underwater Parks Day events happening on Saturday, January 9. The events will be a marine protected area  walk at Ma-Lel’l Dunes from 2 to 4 p.m. and an informational night and dinner at the Humboldt Bay Tourism Center from 6-8 P.M. Delia Bense-Kang, representative for Northcoast Environmental Center, says these events are designed to be  “a celebration created with the purpose of educating people about the importance of Marine Protected Areas (MPAs).”

   The Underwater Parks Walk, “Exploring Protected Areas on Land & Sea,” will tour the Ma-Lel’l Dunes with an emphasis on the local MPAs.

The information night  will showcase information about local MPAs and the many ways to enjoy them. The information night will feature chances to win prizes, local chocolate tasting, and beer will be available for those 21-and-over. The NEC, representatives from the Department of Fish and Wildlife, HSU Researchers, Surfrider, Friends of the Dunes, PacOut Green Team/Adventures and other environmental organizations will be at this event.

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Thank you for your consideration. Please call with any questions.

Delia Bense-Kang

phone#removedforsafety

 

Social Media Campaign:

   Friends of the dunes already had a strong Facebook presence when this project began and they had just started an Instigram account, but there was no involvement with Snapchat. As Snapchat is one of the most popular social media sites, we developed a geofilter idea for Snapchat users in order to raise public awareness of MPAs. Below are two examples of geofilters. Further details can be found here.